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Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette

Dr. Benjamin joins Keith Wailoo, Professor of History and Public Affairs at Princeton University and author of Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette. They’ll discuss the book’s unveiling of the intricate targeted racial marketing efforts, as well as policy changes (or lack thereof) that continue to influence Black smokers. Info here.